A day in the ride

 

A global campaign to show how our hectic lives can be enriched with Uber Eats.

 
 

We told the story of ‘A day in the ride’ of an Uber Eats’ courier – capturing all those key food ordering occasions – and how Uber Eats enriches them. From morning to late night, we wanted to show the diversity of Uber Eats and those who use the service in a playful spot.

 
 

We added a print/OOH element to the campaign, which complimented the main spot. We wanted to convey relatable, genuine moments that celebrated the messiness of life. These visuals sat alongside playful copy that emphasised everyday scenarios made better by food delivery.

 
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We also wanted to expand on the individual stories within our 30” spot, so we made 15” mini spots focused on the characters and scenarios in the main commercial.

 
 

Year: 2018 / Agency: 72andSunny / CD: Gregg Clampffer / Sr Team: Alfons Valls & Nat Cantor / Concept: Alfons Valls + Nat Cantor + John McDonnell / Film Producers: Lauren Kilby & Sophie Van den Berg / Head of Film: Eline Bakker / Print Producer: Veronique Beumer / Photography by Magdalena Wosinska / Film directed by Joaquin Baca-Asay / Video production: Biscuit / Video producer: Lalou Dammond / Film Editor: Paul Watts