Cruyff Legacy

The Johan Cruyff Foundation develops sport and formative projects by setting up outdoor sports facilities in deprived areas around the globe. After Johan’s passing in 2016, the Foundation needed to take a stand.

With the help of Pep Guardiola, we kick-started ‘Cruyff Legacy’ – a pledge to keep carrying on with his life’s social project.

The expression has grown in culture and been used beyond the foundation throughout the years.

Role: Creative consultant
Year: 2016