NikeLab

Concept work for NikeLab x Olivier Rousteing.

NikeLab launched a fashion collection inspired by football and France in collaboration with french designer Olivier Rousteing (Balmain).

We created an integrated campaign crossing over fashion and football to hijack and capitalise UEFA Euro 2016 - an event sponsored by rival brand adidas.

We took inspiration from the golden era of french novelty paintings and showed a lavish renaissance-style landscape of models in an epic battle around our heroes, Olivier Rousteing and Cristiano Ronaldo – equally reigning Europe. 

Captured by Nick Knight's SHOWstudio, the campaign featured Olivier Rousteing, Cristiano Ronaldo, Blaise Matuidi, Laure Boulleau and a whole host of Balmain supermodels. Additionally, we partnered with Dazed & Confused, i-D and Vogue, and seeded a full range of editorial assets across their social platforms.

Agency: R/GA
Year: 2016
Role: Art Director / Lead Visual Designer
Director: Nick Knight
Production: SHOWstudio
Team: Phil Haworth + Enric Soldevila + Alex Hoban + Harry Peachman + Julen Saenz + Alfons Valls