FC25 Rush
Ultimate Team
The great teams have a magic to them, an aura. They consist of a group of players who connect in the right way at the right time to transcend ‘winning’; whose greatest victory is to live on in the hearts and minds of anyone who had the privilege to see them play. That alchemy is at the heart of the new EA FC25 game modality RUSH. This isn’t just about assembling the best players. It’s about combining the right blend of players with the right traits and skills to create an unbeatable side.
A dynamic and colourful visual system, taking inspiration from the newly Rush Nike stadium design and the northern lights.
Brand: EA FC25
Year: 2024
Role: Concept + Art Direction
Agency: COPA90
Team: Alfons Valls + Nat Cantor