Wakanda Forever Workout
To celebrate adiClub Member’s Week and the new Black Panther collection, we created a movie-themed workout experience taking cues from the film’s action-packed sequences. We then captured the footage in a unique location that gave a nod to Wakanda, while adding an adidas real-world interpretation of the Marvel Universe.
The ‘concrete jungle’ became our wakandan-inspired backdrop.
Brand: adidas
Year: 2022
Role: Concept + Art Direction
Film: Jeremiah Pitman
Photography: Atiba Jefferson
Production: Paige Dorian
Team: Carolina Cwiklinska + AB Mulder + Nat Cantor + Alfons Valls
Producers: Yuka Kambayashi + Martin Granger + Olivia Koning
Head of Brand: Mireille Lockefeer
PM: Bindu van Dreumel