Blackpink’s Home Of Classics
For this campaign, we looked back at iconic adidas sneakers that represent the brand’s originality and creative vision.
In the film, we took our cues from the 2000s era and featured the Campus 00. The editorial photo shoot focused on the 90s vintage aesthetics and the band members were rocking Superstars and Forum lows.
We reimagined the ‘Home Of Classics’ by tapping into each member of Blackpink’s passions – from music composition to gaming. With a special guest star appearance: Lisa’s kitten, AKA the ‘House Cat’.
Agency: Hypemaker
Year: 2023
Role: Art Direction + film concept & writing
ECD: Enric Soldevila
Account management: Rhea Xu & Vanessa Chen
Photography: Mok Jungwook