Renais-
sance collection
The renaissance collection is all about renewal, representing a new generation of Italian football that does things their own way. To celebrate the launch of a shirt that is as much an artform as it is high-performance apparel, we unveiled the Italian third kit surrounded by masterpieces.
Italian classical art juxtaposed with 21st century swag.
To tell the story of the shirt that signifies a rebirth in Italian football, we used the contrast between a classic art gallery building and young fans.
Brand: Puma
Agency: Knas
Year: 2019
Role: Concept + Art Direction
Film/Photography: Rodrigo Maltchique
Production: Falca Production
Team: E. Marques + M. Chanan + N. Gurr + N. Cantor + A. Valls