A day in the ride
To launch the Uber Eats app we told the story of a day of an Uber Eats’ rider. From morning to late night, we wanted to show the diversity of Uber Eats and those who use the service in a playful spot – capturing all those key food ordering occasions and how Uber Eats enriches them.
A global campaign to show how our busy lives can be enriched with Uber Eats.
Cut-downs
We also wanted to expand on the individual stories within our 30” spot, so we made 15” mini spots focused on the characters and scenarios from the main commercial.
We added an OOH element to the campaign which complimented the main spot. The visuals sat alongside playful copy lines that emphasised everyday scenarios made better by food delivery.
Brand: Uber
Agency: 72andSunny
Year: 2018
Role: Concept + Art Direction
Film: Joaquin Baca-Asay + Lalou Dammond
Photography: Magdalena Wosinska
CD: Gregg Clampffer
DD: Richard Hooker
Team: John McDonnell + Nat Cantor + Alfons Valls
Producers: Eline Bakker + Lauren Kilby + Sophie Van den Berg + Veronique Beumer
Production: Biscuit